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The holiest of
"SERVICES"
Welcome to the new season!
At the end of a wonderful holiday … We’re back,
loaded with enthusiasm!
There are those who say that changing hairstyle changes your
life. A different cut can offer a man or a woman a new identity.
Nowadays that’s the kind of magic we really need. Life is
not merely a question of reaching adolescence, maturing and
then entering a third age sporting a different kind of haircut,
a different style. Anyway, it’s perfectly normal for people to
change partner, job or lifestyle at least two or three times in a
lifetime, if not more.
And, on entering a new life, it’s very rare for a person’s
hairstyle to remain the same.
So one of the quasi-psychological tasks of a hairdressing
professional is to catch people just when they are making that
change and show them how to vary hair, style or look ... that is,
virtually to become a different person, is not a mere whim.
At a given, rather special moment in time, a change of
hairstyle can bring a new meaning to life.
Thus we assume great responsibility when we decide that
it’s not just a question of trimming the ends, when for a client
we analyse, project and truly come to understand her/his face
and personality, are able to see the other person hiding there
and then, on the basis of the personality we see, design a new
style.
It is a service I have found so important for so long now that
no longer do I consider this, the most complex aspect of our
profession, a mere "haircut". We must value our knowledge,
our intuition, and package it as a new, more highly valued, more
expensive service: A true "style makeover"
The most sublime of our services!
And as such it should be valued!
* I LOOK FORWARD TO SEEING YOU ALL ON
NOVEMBER 15 AND 16
AT
THE BARCELONA JORNADAS!*
lluis
llongueras
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