The holiest of
"SERVICES"

Welcome to the new season!

At the end of a wonderful holiday … We’re back, loaded with enthusiasm!

There are those who say that changing hairstyle changes your life. A different cut can offer a man or a woman a new identity.

Nowadays that’s the kind of magic we really need. Life is not merely a question of reaching adolescence, maturing and then entering a third age sporting a different kind of haircut, a different style. Anyway, it’s perfectly normal for people to change partner, job or lifestyle at least two or three times in a lifetime, if not more.

And, on entering a new life, it’s very rare for a person’s hairstyle to remain the same.

So one of the quasi-psychological tasks of a hairdressing professional is to catch people just when they are making that change and show them how to vary hair, style or look ... that is, virtually to become a different person, is not a mere whim.

At a given, rather special moment in time, a change of hairstyle can bring a new meaning to life.

Thus we assume great responsibility when we decide that it’s not just a question of trimming the ends, when for a client we analyse, project and truly come to understand her/his face and personality, are able to see the other person hiding there and then, on the basis of the personality we see, design a new style.

It is a service I have found so important for so long now that no longer do I consider this, the most complex aspect of our profession, a mere "haircut". We must value our knowledge, our intuition, and package it as a new, more highly valued, more expensive service: A true "style makeover"

The most sublime of our services!

And as such it should be valued!

* I LOOK FORWARD TO SEEING YOU ALL ON NOVEMBER 15 AND 16 AT THE BARCELONA JORNADAS!*

lluis llongueras